2GO🛍️👖
Integrating online and offline shopping into a unified system, providing consumers with a more comprehensive, innovative, and personalized shopping experience.
Jul 2023 — Nov 2023
UXR-UXD
Design Review
App Design
E-Commerce Project
IoT System
User Research & Mapping
Wire Framing & Prototyping
Branding
Consumers are torn between the convenience of online shopping and the tactile experience of offline stores. Online lacks try-on capabilities, causing uncertainty about fit and style. Offline shopping is time-consuming and offers limited selections. There's a need for a seamless, personalized shopping experience that combines the best of both worlds.
Problem Statement
Possible Solution
2GO merges online convenience with offline assurance into a unified platform. By offering AI-powered virtual fitting and smart fitting rooms, users can accurately try on clothes virtually. A rapid two-hour, same-city delivery allows for immediate access to purchases and fitting via delivery lockers. This solution provides a comprehensive, personalized shopping journey, seamlessly blending online efficiency with the immersive experience of offline shopping.
Desfine Phase
Contrastive Analysis
User Research
User Interview
Market Pain Point
Distribution of Chinese apparel consumers in 2022
Middle-aged and elderly
(born before 1969)
1.4%
61.8%
Young and middle-aged
(born between
1980 and 1994)
23%
Generation Z
(born between
1995 and 2009)
10.9%
Middle-aged
(born between
1970 and 1979)
20,000 RMB or more
5.4%
15,001 to 20,000 RMB
11.2%
10,001 to 15,000 RMB
33.0%
5,000 to 15,000 RMB
33.5%
5,000 RMB or less
16.9%
With the middle income group as its core target.
2GO creates an attractive shopping platform that caters to major consumer forces through differentiated services and flexible product pricing.
Income distribution of Chinese apparel consumers in 2022
Time Cost:
Shopping in physical stores requires more time. Online shopping, including waiting for logistics, also involves time consumption.
Deviation of the Goods:
Online, the wide range of choices may have discrepancies with the actual products, while offline, the selection is limited but more accurate.
The younger generation dominates the clothing consumer market.
More users expect that the convenience of online shopping and the actual experience of offline physical stores can be better combined to provide comprehensive and personalized services.
Li Muzi
28 years old
Shopping habits:
prefer online shopping
Occupation:
White-collar
Expectation：
Concern：
Li Muzi
21 years old
Shopping habits:
Combination of online and offline
Occupation:
Fashion blogger
Expectation：
Concern：
Offline Shopping
Advantage
Fitting experience
Satisfy Immediate Shopping Needs
Personalized Shopping Service Recommendations
Disadvantage
Limited by Time and Location
Limited Selection
Difficult to Compare Prices
Online Shopping
Convenience
Wide Selection
Economical
Advantage
Disadvantage
Lack of Authenticity
Discrepancy Between the Actual Item and the Image
Long Delivery Time
Online shopping and offline shopping have their own advantages and disadvantages, and consumers' preferences usually depend on individual needs, shopping scenarios and personal experiences.
So I wanted to create an application to provide users with a faster and more convenient clothing shopping experience. At the same time, it also opens up a wider range of channels for business users.
Li Muzi
35 years old
Shopping habits:
prefer offline shopping
Occupation:
Housewife
Expectation：
Concern：
Accuracy of the products and the logistics speed of online shopping are just too slow.
I hope to improve the speed of logistics and the accuracy after arrival.
Offline shopping cannot compare prices from different sellers, and the pricing is not very transparent, making it difficult to return goods.
I hope that online shopping can be organically integrated with offline physical stores to achieve a more flexible shopping experience.
Offline shopping takes more time and offers fewer choices.
Hope to improve the flexibility and convenience of the offline shopping process, allowing for a wide range of choices similar to online shopping.
Conclusion
Integrating online and offline to provide better fitting experience and convenience is a potential direction to solve market pain points. Today, this is a vacancy in the domestic Internet market.
62.0%
38.0%
Online
Offline
Statistics of Chinese apparel consumers' purchasing channels in 2022
e-commerce platform
Offline clothing stores
Network consumption decision-making platform
Social platform
Friend recommendation
Fashion magazine
67.9%
55.5%
54.2%
44.2%
33.6%
29.0%
Consumer perceptions vary:
Consumers have developed various preferences for shopping methods.
Online and offline opposition:
Online retailers and offline physical stores have the same customer base and compete for market share.
Balancing the shopping experience is challenging:
Balancing the flexibility of online shopping with the strong experiential aspect of offline shopping is challenging.
Design Phase
Concept Generation
Requirements Analysis
User Journey Map
Smart Parcel Locker-Styled Fitting Room
Convenience and diversity
Meeting instant shopping needs
Customized AI fitting feature
Leave The Beauty
In The Moment
What
is
In the current shopping mode, the convenience and wide selection of online shopping and the offline immersive try on experience and instant shopping satisfaction have formed obvious double advantages.
2GO introduces smart fitting room services to address the issue of trying on clothes that online shopping cannot provide. The customized AI fitting feature also offers users a more flexible and accurate way to shop.
Through a same-city delivery model, it can be delivered within 2 hours. This short time frame and high efficiency meet consumers' expectations for a more comprehensive and enriched shopping experience.
Featuring immersive personalized AI fitting
Customized AI Fitting, Shopping Decision Support, Deployment of Offline Fitting Cabinets
Protecting User Try-On Data
Providing Secure and Reliable Sales Data for Products
User Identity Verification, Data Privacy Protection
Offering Personalized Recommendations and Advice for Try-Ons.
Protect user location information
Providing Smart Parcel Locker Try-On Service
Shopping decision support
The 2GO platform is crafted to harmonize personalized AI fitting services, delivery locker fitting capabilities, and users' preferences for product details and sizing.
Our dedication is to deliver a seamless shopping experience, enabling users to effortlessly transition between virtual and actual try-ons while ensuring meticulous attention to detail.
User Requirement Section
System Function Section
Security and Privacy Section
Data Section
User Journey Model
Substitute the user journey, spread out horizontally in the timeline, clarify the stage of the user journey in the scene, and understand the missing links.
Perception
First-time Use
Sustained Use
Critical
Increase Loyalty
Proactive Recommendation
01
06
03
07
02
04
05
Try on experience
Shopping decision
Order and pay
Receive and try on the actual clothing
Feedback and evaluation
Stage of consciousness
Users learn about the 2GO platform through social media, advertisements, or recommendations from friends.
Users are interested and visit the 2GO website or app.
Users can try on virtual clothes online through AI fitting for an immersive shopping experience. Select the item you want to add to your cart and continue to explore other items.
Users browse different clothing categories, find AI fitting and trying service functions, and view product details to understand size, color and other information.
Shopping cart confirmation, express cabinet try on, enhance the confidence of shopping decision.
Enter the billing page, select the delivery method, and fill in the address.
Complete the payment and wait for the goods to be delivered.
After receiving the goods, confirm the size and effect through the Courier locker fitting service to ensure that expectations are met.
Users leave feedback on the platform, rating the shopping experience and trying on clothes.
Sketches
Information Architecture
No
coupons
Pick up
Dissatisfied
Satisfied
Home
Apparel Details
Shopping cart
Coupon
Pay
Awaiting Delivery
Smart Parcel Locker
Return and Refund
Completed
AI Customized Fitting
Order Details
My
Related Stores
Search
1
2
3
Have
coupons
1
App Recommends Clothing with Purchase Option.
3
After receiving the goods, users can try on the clothing in the smart parcel locker. If dissatisfied, they can choose to return the items for a refund directly.
2
Clothing Display can be Switched to Customized AI Try-On.
Wireframe
High-fi Interface
Branding
Leave
The Beauty
In The Moment
Personalized shopping
Innovative development
Customer First
2023
The brand '2GO' cleverly blends the numeral '2' with the phonetically similar English phrase 'TO GO,' aiming to emphasize its characteristics of providing quick, convenient, on-the-go shopping experiences. This unique name not only underscores the brand's efficiency and alignment with modern lifestyles but also establishes a distinctive and memorable image in the market.
LOGO
把美好留在当下
把美好留在当下
把美好留在当下
把美好留在当下
把美好留在当下
Leave
The Beauty
In The Moment
Packaging Bag
Poster
Packaging Box
Store Sign
Research Methods And Usability Testing
Summary Of Experience
Futrue Plan
Review Phase
App
UI
Other
Brand
Expectation
I plan to conduct regular usability testing to ensure the application provides a consistently excellent experience across different user demographics.
It is hoped that the system button can respond quickly to reduce the waiting time.
It is expected that virtual fitting technology is more real and accurate, and can better predict the wearing effect of actual goods.
Expect more online fitting scenes and increased online social interaction to share the buying experience.
Expect to see clear and intuitive navigation on the interface, making it easy to find the features and information you need.
They want the brand image to align with their values and lifestyle to enhance their identity and loyalty to the brand.
I will be conducting ongoing user surveys aimed at gaining insight into user expectations and suggestions for the design, as well as possible future feedback to optimize the app experience.
Comprehensively evaluate the performance of 2GO applications under different user conditions and ensure that they provide a consistently superior user experience. This helps to continuously optimize the application to meet the evolving needs of users.
（Possible feedback from users in the future）
Defining testing goals
Selecting testing user groups
Formulating testing plans and procedures
Analyze test results
Implementation design adjustment
Designing testing scenarios and tasks
Collect user feedback
Make improvement plan
1
2
3
4
5
6
7
8
Continuous improvement of user experience:
Continuously optimize the UI/UX design to maintain the clarity of the interface and ease of navigation to ensure that the user experience is always maintained at a high level.
Brand image and trust:
The user's perception of the brand image is directly related to the level of trust and loyalty in the application.
User oriented Design:
Through in-depth user research and the creation of user profiles, we can better understand user needs and ensure that product design meets the expectations and habits of target users.
Ongoing User Research:
Conduct regular user research, pay attention to user feedback and demand changes, in order to continuously optimize and upgrade products.
Summary of experience
Technological innovation:
Consider introducing more advanced technologies such as the further development of augmented reality (AR) technology to enhance the realism and accuracy of the online try-on experience.
Continuously optimize the immersive shopping experience, introduce richer fitting scenes and interactive elements, and improve users' real feelings about fitting.
Develop a social store that allows users to share their shopping experiences with each other in a virtual environment to increase user interaction on the platform.
Intelligent algorithms are introduced to provide personalized clothing recommendations based on users' fitting history and shopping preferences to increase users' stickability to the platform.
